You need to be creative with your website. When you submit keywords and key phrases use words that are not so outlandish that no one will ever search for them. Keep things simple. Pay attention to your competition and let them lay the battlefield, notice how they are found and use similar tactics for your website.

Once your site has been launched on to the Internet you will need to promote it with everything you have. Be sure to advertise your website to get attention immediately. Look around from some free press. Radio, television and newspapers are usually willing to mention your site, but you have to ask them, they will not likely be coming to you.

A basic SEO consultation will cost you somewhere around $1500. If you are having problems with marketing searches but do not need all of the fancy stuff, then a basic consultation should be sufficient for your situation. Usually, a trained specialist will become familiar with your web site, address the goals you wish to achieve and determine the best method of reaching those goals. Then you spend about an hour on the phone to go over ideas for your web site and then you are done.

For somewhere in the neighborhood of $3000 you can get a standard SEO consultation. A standard consultation will usually begin with a review of your web site. Then the consultant will go over keywords to prime areas of the site, uncover technical issues, take a look at site structure and make recommendations as well as assist with the process of building links.

The advantages of micro-blogging are still being discovered as their popularity grows. One advantage is that you can usually opt to have your thoughts/messages seen by every user that belongs to the mini-blogosphere. So if someone is interested in meeting other users and they’re watching the stream, you can pick up readers that you may have never met otherwise. This is also a disadvantage because until you get familiar with the other mini-blog users, you aren’t going to be able to easily target your audience.

Micro-bloggers tend to be very tech-savvy and made up of many who are in the tech industry. This isn’t a big surprise because they’re relatively new, which means insiders have been using them longer than the mainstream public. This is an advantage if you have a tech-heavy blog or site that you’re hoping to promote. The disadvantage for non-tech sites is that it may be awhile before you pick up a lot of readers because you need to patiently wait for the mini-blog site to grow. However, even if your site isn’t tech-driven, watching the conversations and messages from those who are, can be a bonus for you—you’ll get a heads up on what’s happening in the tech world, which can help you shape your marketing plans for the future.

Micro-blogging is great for our society’s ever-shortening attention spans. Twitter, for example, limits users to 140 characters in their messages. Successful ads are succinct and draw the consumer in quickly. This is a great chance for you, the promoter, to get practice at finding what works to draw people in and what doesn’t.

Even if you don’t immediately bring in extra readers or higher results in the search pages, using the micro-blogs as a social network can help you.. You’ll find a lot of people in the same boat and a lot of people willing to share tips of what works and what doesn’t. So get involved! It’s free and it may just tip you off to something you’ve never thought of before!

Spiders search for keywords having to do with the user’s entry.  They are far more sophisticated than they used to be.  If your page reads “cat-cats-kitten-kittens-Persian-Himalayan-litter” etc., the Google spider will move you down the list.  The algorithm recognizes and dislikes keyword-stuffing.
On the other hand, you want to include the keyword they may be looking for.  Do a search on your subject and see what keywords come up.  Use a variety of keywords in a natural way.  Your site map can be a great place for this.

Title Neglect

The spider reads your title first and gives it the most weight.  Don’t let it be “Home” or “Index.” It also shows up for the user on the search result page. Make it a nice sentence, rich in keywords but not stuffed. Headings also carry weight with the spiders.  Treat them the same way.

Misnamed pictures or art

Images are pretty and attract the reader.  Spiders (and screenreaders for users with visual impairments) only read the alt tag.  Therefore, name the image something useful. Remember that some computers are slower than others, and don’t overload.

Flash and Java Overuse

Spiders only see a blank where a Flash or Java script is running.  Don’t make it the most prominent part of your page.
As above, be kind to your readers with slow computers; don’t frustrate them with long loading times.

Inappropriate or Underused Links
We all know that Google depends heavily on links to your page to decide where to rank it.  “Black hat” SEO tactics such as link farms (pages that do nothing but link to other pages), link trading and interlinking lots of one’s own pages (same IP address) are now search engine warning flags.  Links to or from irrelevant pages will not count for your ranking; too many may harm you.  Believe it or not, Google and other search engines automatically downgrade or ban your page if it is linked to known blacklisted sites (usually ones which have been spamming or using questionable SEO tactics). Trade links with people who run good sites on your subject.

Beware of companies that promise automatic submission of your website to hundreds of search engines which are but only false promises. The best way to submit your website for search engine ranking and inclusion is to do it yourself or to hire an expert to do it manually, by contacting the search engine companies and directories.

Before you begin to submit your website to search engines ensure your websites are thoroughly designed to the professional quality using the right key words, good graphics and pictures and the relevant content. Don’t submit websites that are incomplete. While submitting to a search engine, make sure to provide information about your website, keywords and any other information that may be pertinent, including the name and contact information of your business.

Mere submission to search engine companies does not guarantee that your site would be immediately listed and the ranking will be high. Because there are thousands of new websites coming up every day and it may take quite sometime before they take up your site for review by human editors. One important factor to remember while submitting site is to include a site map of your website which makes the crawling easy for the web robots.